Proven Success Stories: See Our Formula in Action
Discover how we’ve helped wellness and anti-aging brands achieve lasting growth and turn customers into lifelong advocates.
From Setbacks to Success: How We Turned a Cautious Client into a Sales Powerhouse
The Challenge
Our client approached us with skepticism, having been burned by a previous agency that wasted $10K on Facebook ads without delivering real results. They were left without landing pages or effective offers, and their pixel data was a mess due to the previous agency using their own tracking instead of the client’s. With only 45 days to prove our worth, we knew we had to act quickly and decisively
Our Solution
We started by ensuring complete pixel installation to avoid any further data loss. Next, we collaborated closely with the client to develop a Freemium Model, selecting two key products to test. We crafted four distinct landing pages specifically designed for this strategy. To keep the momentum going, we implemented an email marketing strategy for effective follow-up and set up a retargeting funnel to recapture interest.
Our audience targeting was meticulously crafted, leveraging competitor analysis, interests, job titles, and Lookalike Audiences to hone in on potential customers.
The Results
The outcome was nothing short of extraordinary! In the very first month, our strategies led to a dramatic turnaround. The cost per result for the Freemium offer dropped to just $5.40. Despite the freemium model, we achieved a positive Return on Ad Spend (ROAS) due to shipping charges.
In total, we recorded over 900 purchases within the first month, with the cost per purchase for core products falling below $8. Remarkably, ROAS for these core products soared to 10.64% from our Facebook ads alone. Additionally, our email marketing efforts resulted in a 37% conversion rate from the free product to core products, while Average Order Value (AOV) increased through strategic bundle offers.
This successful partnership not only rebuilt the client's trust but also set them on a path toward sustainable growth and profitability.
Turning First-Time Buyers into Loyal Customers: A Wellness Brand’s Success Story
The Challenge
When a wellness supplements brand approached us, they faced a unique challenge. While they had no trouble securing repeat customers—those who tried their products loved them—they struggled to get new customers to make that initial purchase. They knew they needed a strategy to bridge that gap.
Our Solution
We proposed a bold approach: what if they offered free samples of their products? The brand was on board, and we launched a targeted ad campaign inviting potential customers to sign up for a complimentary sample.
After a month of generating interest, we initiated a retargeting campaign featuring two distinct ad sets: one offered a discount to incentivize first-time purchases, while the other showcased the brand’s full product portfolio, giving customers a broader view of their options.
The Results
Our strategy paid off handsomely. The retargeting campaign effectively capitalized on the positive experience of sampling, leading to significant results within just three months:
ROAS (Return on Ad Spend): We achieved 3.29x from one ad set and an impressive 7.02x from the other.
Total Sales: Sales reached a remarkable $1,528 in value.
Customer Loyalty: Many first-time buyers transitioned into regular customers, establishing a steady income stream for the brand.
This case illustrates how a strategic approach to sampling and retargeting can transform hesitant shoppers into loyal advocates, ultimately driving sustained growth for a wellness brand.
Reviving a Client’s Brand: From Decline to Demand
The Challenge
When a high-end luxury makeup brand approached us, they faced a pressing issue: sales were stagnating. Their target market was a niche group of affluent women seeking exclusive gifts, but with so many affordable alternatives available, they were losing customers. The brand needed to win back former clients and convert new leads, and we had a plan.
Our Solution
To counter the competition from lower-priced brands, we focused on positioning the makeup as a premium choice that offers a unique edge. Our strategy included crafting a message that highlighted the exclusivity of the products, making it clear that choosing this brand would elevate the user’s style. We also introduced a small discount to entice customers, reinforcing the message that they were getting both quality and value. This approach was executed through a well-curated Facebook ad campaign designed to resonate with our target audience.
The Results
The impact of our strategy was swift and impressive. Within just two weeks of launching the campaign, we achieved remarkable outcomes:
Purchases: 89 new customers made a purchase.
Cost per Purchase: We kept the acquisition cost remarkably low, at just $7.28 per purchase.
This case exemplifies how strategic positioning and targeted messaging can revitalize a luxury brand’s presence in a competitive market, leading to increased engagement and sales.
Capitalizing on Opportunity: Boosting Sales During a Crisis
The Challenge
When the COVID-19 pandemic struck, businesses faced critical choices that would determine their survival. One online makeup retailer recognized a unique opportunity for growth, even as they were already making sales. With a desire to elevate their performance, they turned to us for a targeted paid ad campaign to expand their reach.
Our Solution
Rather than needing to “fix” existing issues, our strategy centered on understanding the brand’s strengths and identifying ways to amplify their success. We focused on launching a Facebook ad campaign specifically aimed at new online shoppers emerging during the lockdown. This approach was designed to connect with a broader audience eager to shop online for beauty products.
The Results
Our team of Facebook ad specialists crafted a dynamic campaign with engaging copy and visuals designed to drive purchases. The results were impressive within just one month of launching the campaign:
Total Purchases: 3,801
Cost per Purchase: An astonishingly low $0.63 each
This case illustrates how strategic ad placement and targeted messaging can turn challenges into opportunities, significantly increasing sales even in difficult times.
We help wellness and anti-aging brands turn curiosity into confidence, so they can transform first-time buyers into lifelong customers—making revenue growth effortless, using our Wellness Growth Formula.
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